The Strategic Partnering Pocketbook 1st edition (2004)

Written by Tony Lendrum
Published by McGraw-Hill

To purchase a copy go to www.amazon.com

Drawing on his best selling The Strategic Partnering Handbook, Tony Lendrum condenses his models, tools, applications, checklists and diagnostics, to enable the time-poor reader to learn and be challenged in high-performance relationship management.

Tony Lendrum and cartoonist Jock Macneish have combined the words and images to create a unique insight into strategic partnerships and alliances, resulting in an easy to read, step by step guide to implementing high performance relationships into your business. The pocketbook also introduces 0 to 10 Relationship Management and associated models and tools.
Today’s globalisation of markets and increasingly intense competition demand a focus on innovative improvement. The growing complexity of technology makes it almost impossible for organizations to go it alone and be successful. It’s not uncommon for adversaries to become collaborative colleagues, confrontation and competition to become cooperation, and separate and often conflicting strategies to become shared vision and common goals. In this environment where trust and transparency are embraced for mutual benefit, an understanding of strategic partnerships and alliances is essential.

Contents

Chapter 1: A short story to start with
Chapter 2: The 0 to 10 Relationship Management Matrix
Chapter 3: Getting started
Chapter 4: Culture – the relationship principles and values
Chapter 5: Strategy – the relationship business drivers and value propositions
Chapter 6: Structure – the relationship interface
Chapter 7: Process – the relationship roadmap
Chapter 8: People – the relationship delivery
Epilogue: A short story to end with